A beloved library looking toward the future, in need of a new look that reflects the role they serve in the city. We positioned CHPL as a catalyst, a co-conspirator in “learning without limits.” Our system emphasizes variety and quirk— bringing the mantra, “minds of all kinds” to life. It visualizes individual guests' paths to discovery, flexes from mild to wild, and most importantly infuses a sense of fun–no one gets “shushed” at CHPL!

Role: Design Director | Creative Director: Mark Westbrook